WPL develops premium bio-based bicycle maintenance products with a focus on performance and reliability, without the use of petro-chemicals, PTFE's, or toxic substances that can harm the environment and the rider.
Developed in leading-edge materials-science laboratories, we manipulate bio-materials and their derivatives to achieve unmatched functionality and performance.
The variability, intensity and quantity of field-testing opportunities and mechanical talent in Whistler, BC gave us the competitive edge we need to develop world-class products.
While living in Whistler, BC, the chemist-father and downhill-racer-son duo recognized a need in the market for maintenance products that could benefit both the rider and the environment.
WPL promoted their first products locally in Whistler and at provincial-level downhill and enduro races, collecting data and analysis from professional riders and mechanics in the scene. Feedback was taken back to the lab to tailor formulas to the needs of the racers.
